When the Aranetas first got hold in 1952 of what was then a wide empty tract of land along what was then known as Highway 54, (that’s EDSA as it was called before) they envisioned the place what was soon to be known as Araneta Center as a premier entertainment hub to compliment/rival the old Downtown Manila area which by that time was already getting too crowded for comfort, so to speak. It would not be until the mid 1960’s when the entertainment scene in Cubao began to boom. As with the rise of the department stores, movie houses in and around Cubao began to mushroom. From then until the…