Since it first opened in 1998, Festival Alabang managed to evolve into more than just being a shopping mall, but a landmark that respects its environment and heritage and offering experiences beyond the realm of commerce.
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An SM Mall Story (As Told By 3 Malls) – Part 3: The Mall Goes Mega
With SM City North EDSA's success, SM was ready to take the mall experience to the next level, which it achieved with the opening of SM Megamall.
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An SM Mall Story (As Told By 3 Malls) – Part 2: A City Opens in the North
The second part of the Urban Roamer's SM mall story looks at how SM City North EDSA first defined the PH mall experience.
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An SM Mall Story (As Told By 3 Malls) – Part 1: An Introduction
The Urban Roamer presents a new multi-part feature which looks at the history and evolution of the SM mall as told by its 3 prominent malls.
