It was 52 Christmases ago when a small department store located along Rizal Avenue in Manila thought of a creative gimmick to entice prospective shoppers to go to their store. Without much funds to do advertisements on print and radio, Alex Rosario thought of putting up a belly dancer plaster doll which was fitted to the motor of an electric fan to make it move. It became a hit for his department store known as Manila C.O.D. Who would have thought that this simple marketing strategy would be the beginning of what would become a well-loved Christmas tradition? Who would have foreseen that it would soon evolve into a tradition…
With the ongoing efforts to clean up the city’s rivers and waterways, one waterway that perhaps needed to be given more attention to is the San Juan River. Known as one of the tributaries of the Pasig River (Metro Manila’s main waterway) the San Juan River traverses all the way up north in Quezon City (marked by the purplish ink on the map above) It also serves as a natural boundary for a part of eastern Manila, northwest Mandaluyong, west San Juan, and part of southwestern Quezon City.