The journey of discovering downtown Manila’s old movie theaters begins at the city’s geopolitical center: the district of Quiapo. While it may be hard to see Quiapo today as a haven for cinema, (except for the cinema released on those not-so-legal optical media) in the olden days, Quiapo boasts of some of the most notable movie theaters in the city, even though they may not be as numerous as that in the Avenida Rizal strip. In fact in its heyday, there were about a dozen or so movie theaters found in the district, many of which were concentrated along the stretch of Quezon Boulevard, Quiapo’s main thoroughfare.
the Urban Roamer’s self-made guide on downtown Manila’s movie theaters through Google Earth. Disclaimer that this does not intend to be an ultimate reference of sorts as some theaters may not be included here and exact locations of some are only approximate.
Before came the blight, there was the bright. The bright that shone from the dozens of neon signages that illuminated the cityscape which was downtown Manila. For the people who lived in those bygone days, those neon signs were a form of welcome, a respite from those day-to-day struggles or whatever issue of the day that was bothering them.
from Flickr: Rizal Avenue in the 1950s. note some of the movie theaters that used to stand there
The bright lights would lead them right into a movie theater where they can enjoy the latest movie released in town. Or it could be a comedy act or some performer who will be having a show for that day. Yup, some of those theaters serve a dual purpose as well.
From the early 20th century up until the 1970’s, downtown Manila was home to dozens of movie theaters that made it become the entertainment hub of sorts of the city. Unlike what it is today, each movie theater has something different to offer in an effort to stand out and beat the competition, so to speak. Some would hire the best architects of the day like Juan Nakpil or Pablo Antonio to design their theaters. Some would make arrangements to make their theater become the exclusive venue for movie studios, both local and foreign, to show their films. One can imagine how vibrant and cut-throat the business was back in the day.
