My personal recollection of this place was my habit of looking at it whenever we go to Cubao and pass by this landmark. Growing up with fondness for ice cream and the old Magnolia (who can forget their ice cream and bottled Chocolait?) it was unfortunate that I didn’t get to set foot in the place throughout my childhood. My only satisfaction back then was to get a good view of what I considered a piece of heaven to, at the very least, satisfy a desire that I could not attain at that time. Some though were lucky to get to eat or spend a party in this place back then. During the 1980’s, it was…
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Christmas in the city: the moving Christmas displays
It was 52 Christmases ago when a small department store located along Rizal Avenue in Manila thought of a creative gimmick to entice prospective shoppers to go to their store. Without much funds to do advertisements on print and radio, Alex Rosario thought of putting up a belly dancer plaster doll which was fitted to the motor of an electric fan to make it move. It became a hit for his department store known as Manila C.O.D. Who would have thought that this simple marketing strategy would be the beginning of what would become a well-loved Christmas tradition? Who would have foreseen that it would soon evolve into a tradition…