a new Magnolia rises

It feels like it was yesterday when I wrote about 2 years ago about the old Magnoila Ice Cream House at the corner of Aurora Boulevard and Doña Hemady Street that was being demolished at that time to make way for a residential-commercial development.

Fast-forward to today as residential-commercial property developer Robinsons Land Corp. unveiled the first phase of its planned development for the old Magnolia property, a 4-level, 108,000 sq. meter shopping mall dubbed as Robinsons Magnolia.

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in memoriam: the old Magnolia/Nestle Ice Cream House

My personal recollection of this place was my habit of looking at it whenever we go to Cubao and pass by this landmark.  Growing up with fondness for ice cream and the old Magnolia (who can forget their ice cream and bottled Chocolait?) it was unfortunate that I didn’t get to set foot in the place throughout my childhood. My only satisfaction back then was to get a good view of  what I considered a piece of heaven to, at the very least, satisfy a desire that I could not attain at that time.

Some though were lucky to get to eat or spend a party in this place back then. During the 1980’s, it was considered a haven of sorts for kids and adults who happen to love ice cream. And it’s not just the ice cream that people go there for. The food, I heard, was good as well. Back then, there was an outdoor mini-playground that as a kid made me want to get off the jeepney so I can play there.

Magnolia Ice Cream house in the 1980s

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