an Expo of an alternative Cubao

At this point, we are going to end for now our little series on old Cubao. I think it is but appropriate that we close this series with a feature on a landmark that has best represented the evolution of this particular area over the years.


It was known before as the Marikina Shoe Expo, a complex of shoe stores (all of which housed in the same type of 2-story structures) located along Gen. Romulo Ave., right across the old Rustan’s store in Cubao. Opened in 1972, it was meant to showcase the best of the Marikina shoe industry. It won’t be long before the complex and the stores in it gained a wide and loyal following, among them, the (in)famous, shoe-loving First Lady Imelda Marcos. Continue reading