10/2/10

that brewery named after a saint and a suburb

It was September 29, 1890, which happened to be the feast of St. Michael and the rest of the Archangels, when a fellow named Enrique Barretto y Ycaza opened up a brewery in the Manila suburb named after the aforementioned saint. With a royal grant from Spain, Enrique decided to name the brewery after that suburb where he has lived and worked. So began the history of Fabrica Cerveza de San Miguel, the brewery which would become the San Miguel Corporation we would know today.

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The document which bore that royal grant had the old seal of Manila insigned with a crown above it. Seeing the significance of this seal, Enrique adopted it as the logo for his brewery, which is still seen today as the current corporate logo of the company. The seal is known as the escudo, which means shield; incidentally, it was also the name for once Spain’s old currency before the peseta and eventually the euro. Continue reading