07/6/17

On The “Erich Billboard” Stunt

It has only been less than a week since July started but it seems there is one big issue that has pretty much defined this month so far. Yup, we’re talking about that “interesting” billboard that popped up in the Manila skyline recently.

The billboard, located at the corner of Claro M. Recto Avenue and Nicanor Reyes (formerly Morayta) Avenue, had an “interesting” premise. An ambitious, even crazy one, some might say. It was depicting a faceless guy holding one of those boxes that would usually contain a ring or necklace but instead contained a coffee bean in this case. Along with it was a message addressed to actress Erich Gonzales, addressing her in her full real name no less, by some guy identified as Xian Gaza saying that he “likes her a latte” (quite overused pun, I say) and asking if he can invite her for coffee.

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