What is there to say about Jollibee? It is pretty much a very well-known, beloved, and an omnipresent institution in the country that many people have talked about over the years. Jollibee has grown into a formidable force that even a global behemoth like McDonald’s could not conquer (And I just happened to have watched The Founder recently). Having occupied the topmost position in the country’s fastfood restaurant business for many years now, it would have been easy for Jollibee to be content in its position and become dull and stagnant, which would have jeopardized its long-held position.
Thus, it is a pleasant surprise to see Jollibee make some bold steps forward and reinvent itself is some way. This is apparent when the Urban Roamer checked out the newly renovated Jollibee branch in Glorietta 4, which is considered to be a flagship branch of this fastfood chain. Continue reading